Cottage on Dorset’s Gold Hill made famous by Ridley Scott’s 1973 iconi…

Grade II listed cottage on Shaftesbury’s Gold Hill made famous by Ridley Scott’s 1973 iconic Hovis advert goes up for auction for £150,000 – but it does require complete renovation…

  • A Grade II listed building on Gold Hill in Shaftesbury, Dorset, is going up for auction at £150,000
  • The cobbled street was immortalised in the 1973 Hovis ad which saw a young bakery boy struggling to push up his bike
  • Directed by Ridley Scott, the commercial was voted Britain’s all-time favourite TV advert in 2006


A cottage which had a cameo role in one of Britain’s best-loved TV adverts is up for auction for £150,000.

The three-bedroomed Grade II-listed building on Gold Hill in Shaftesbury, Dorset, is seen in Ridley Scott’s ‘Boy on Bike’ television advert for Hovis bread in 1973.

Number 16 Gold Hill is halfway up what has been dubbed ‘Hovis Hill’ and is in need of complete renovation, although work to extend and refurbish the character has been partly completed.

The Grade II-listed building on Gold Hill in Shaftesbury, Dorset, was made famous by Ridley Scott’s ‘Boy on Bike’ television advert for Hovis bread in 1973

Number 16 Gold Hill is halfway up the hill and is in need of complete renovation

The 1973 Hovis ad saw a young bakery boy struggling to push his bike up the cobbled street with a basket complete of bread

A floor plan shows three reception rooms and a kitchen on the ground floor, two bedrooms on the first floor and another bedroom on the top floor

Auctioneers Symonds & Sampson say once completed the cottage would make an ideal home, second home or holiday let.

Gold Hill was immortalised in the 1973 Hovis ad which saw a young bakery boy struggling to push his bike up the cobbled street with a basket complete of bread to the last house on his round.

In it, the lad is heard to say that delivering bread to the house on top of the hill ‘t’was like taking bread to the top of the world.’

The commercial, directed by Ridley Scott, was voted Britain’s all-time favourite TV advert in 2006.

It was meant to depict a northern industrial town but was truly shot in the quaint southern market town.

For this reason, it is nevertheless known to many as ‘Hovis Hill’ and is nevertheless a popular identify for tourists to visit.

This character has a kitchen and three reception rooms on the ground floor, two bedrooms on the first floor and a bedroom on the second floor.

The cottage is currently derelict but conversations have been held with the council to extend and refurbish it

‘The character, once complete, would make an ideal residence, second home or holiday let’

To the side of the house is a small courtyard garden and an outside WC.

It has mains water and electricity and there is a gas connection to the character but it is currently disconnected.

The cottage is currently derelict but conversations have been held with the council to extend and refurbish the character and plans are obtainable.

A spokesman for Symonds & Sampson said: ‘The character is located on the iconic Gold Hill made famous by the television ‘Hovis Bread’ commercial.

‘The character sits with walking distance from the town centre of Shaftesbury, which traces its origins back to Saxon times.

‘One of the principal features are the panoramic views which can be enjoyed from many vantage points in the town.

’16 Gold Hill is a Grade II Listed character cottage in need of complete refurbishment.

‘The character, once complete, would make an ideal residence, second home or holiday let.’

The character, which is being marketed by auctioneers Symonds and Sampson, can be viewed online at its listing here. 

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