Marketing Translation – The Hidden Language of SEO


With the comparatively recent arrival of e-marketing, the whole scenery of what used to revolve around information of mouth and the strange poster has transformed amazingly fast! With all these businesses, sets, products and events jostling around in the web space waiting to be discovered, how can the concept of marketing push by this obstacle and come out literally on top? We discover the hidden language and translation of the code behind the words – the hidden marketing translation of SEO!

SEO – the translation behind Search Engine Optimization

At first, this acronym can sound a little daunting, but we’re exposed to this every time we go online! This handy method can help enhance the visibility of a webpage when you go into in a term or phrase into a search engine – improving the ranking so that it is placed high on a page consequence once you’ve searched, resulting in more clicks, more users and hopefully more completed calls to action (CTAs), whichever they happen to be – which can include subscriptions, buying online, entering your email for a draw etc.

This can be done by matching tags known as Metadata. If you’ve written a blog before, you will have seen the different tags that you can put for people to find what you’ve written. For example, if you wanted to look up fact for the summer 2012, tags that would typically match would be “summer 2012” “fact” “trends 2012”. However, since the territory has now changed, metadata isn’t quite enough in this modern day to get a high index and a truckload of followers – although it is nevertheless very important for the Google algorithm!

What we also need are inbound links – these link you from one page to another in text file. However, it’s best to be vigilant when knowing which part of the text to highlight – most likely the name of the event or the main idea of what you’re putting across – translation of the marketing ideas.

So because of this, there are a number of things that determine the success of your marketing online endeavors and how the algorithm will assistance your online work! These are usually considered when Google indexes your pages:

Title of Page – with keywords hopefully here so that the match is more accurate

Meta Description – this is the description below the page title when it comes up in the search

Websites Linking to you and their quality – how applicable, precise and how optimized they are which leads to links in these connections as seen below

Number and relevancy of Inbound Links – when you’re stuffing a page with links, you can often lose relevancy and consequently quality. It will see if your links are related and proportion similar keywords and topics.

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